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Artificial Intelligence is rapidly changing the way brands market to consumers today. Right from identifying consumers and consumer insights to delighting them, AI is helping increase marketing efficiency and hence help brands get the maximum returns from their marketing investments.

In this scenario, marketers must learn how to leverage AI in their everyday work in order to stay relevant and drive the best results. This course will help you get the edge by learning not just the fundamentals of AI in marketing but also practical applications that you can use in your role to delight customers, drive revenue and increase market share.